Every year, March 8 is celebrated as International Women’s Day across the world to promote women’s rights and honour their achievements across the political, economic, social and cultural spheres.
This day is a reminder of the grit and determination of women all across the world.
There is no force more powerful than a woman’s determination to rise.
Every life begins with a woman. Respect and encourage every woman for what she is. Women, are always respected, loved and appreciated.
Theme of Hello Womeniya.com this year on International Women’s Day 2023 is…
“To promote entrepreneurship culture among women entrepreneurs across globe.”
Women Social entrepreneurship is vital for our future. Collectively we can make a change by closing the gap between men and women in the workforce.
Entrepreneurs are those adventurous, daredevils who drive deep into the pressing problems of society and try to find solutions to them, not by leaving the responsibilities in the reins of the government or business, but by trying to change systems as a whole and persuading societies to take new initiatives.
In honor of International Women’s Day, we are introducing you to a very dynamic and popular Business Entrepreneur from Banaras for her remarkable and outstanding performance in the social field. Yes, we are talking about Shivani Gupta, a Business Entrepreneur & founder of De-Lemon. She shares her entrepreneurial journey with HelloWomeniya.com.
Shivani Gupta:
Famous As: Business Entrepreneur
Startup Name: De-Lemon
Based: Banaras
Find her no:
website- www.de-lemon.com
Instagram Handle- https://instagram.com/delemonjewelry?igshid=YmMyMTA2M2Y=
Hello Womeniya: Introduce yourself for our readers.
Shivani Gupta: Welcome to Banaras Bead, where tradition meets innovation! Established in 1940, our bead company has been a pioneer in the industry, providing customers with exquisite beads for their creative projects. Our collection includes a wide variety of beads, from glass to wooden, from seed to crystal, and more.
In [2022], we launched our new venture, De-Lemon, which offers a stunning collection of jewelry made with our high-quality beads. Our pieces are designed to be both stylish and functional, perfect for any occasion. Our commitment to quality and craftsmanship extends to our jewelry line, ensuring that our customers receive only the best.
At Banaras Bead and De-lemon, we are passionate about beads and jewellery, and we are dedicated to providing our customers with the best products and services. Our beads and jewellery are crafted with the highest standards of quality and craftsmanship, ensuring that your creative projects and personal style are always at their best.
I am Shivani Gupta from Banaras Beads Ltd. We are 83 year old export house deals in all kind of Beads, Beaded jewellery and Bead craft kits. We supply our beads to the leading stores of USA and across the Globe. We are a family of 10000 skilled artisans and craftsmen who are manufacturing beads in our state-of-art factory premises using Lamp work technique.
Considering the vigorous demand for fashion jewellery in the country, I’ve launched its presence, for the first time in India, at the online platform recently. Our brand offers striking exquisite range of handcrafted beaded jewellery for every occasion with a vision of making a women believe that she is her favourite. We are available on Flipkart, Amazon , Design cart and our own website- www.de-lemon.com Please go through our website for all variety of Beads, Beaded Jewellery and Beaded DIY craft kits.
Hello Mumbai News: What’s your message on International Women’s Day for Women?
Shivani Gupta: We celebrate the strength, resilience, and creativity of women around the world. We recognize the important role that women play in our society and in the bead and jewellery industry.
We are proud to support and empower women, from the artisans who craft our beads to the designers who create stunning jewellery pieces. We believe that every woman has the ability to make a difference, to create something beautiful, and to inspire others.
This International Women’s Day, we invite you to join us in celebrating the women in your life and the women who make our industry thrive. Let us work together to promote equality, diversity, and inclusion, and to create a brighter future for all.”
Hello Womeniya: Share your Recognition and Achievements.
Shivani Gupta: At [Banaras Beads Ltd. & a venture De-lemon], we are proud of our commitment to excellence in the bead and jewellery industry. Our dedication to quality and craftsmanship has earned us recognition and awards from various organizations.
In [2023], we were awarded [Image Excellence Awards] by [IMAGE FIESTA] for our innovative designs and sustainable practices. We were also recognized for our exceptional customer service and commitment to meeting the needs of our clients.
Our [Pearl Necklace] was worn by Aanadiben Patel (Governor of Uttar Pradesh) in [2022]. Collaborated with [Fashion Influencer (Monica Singh, Deepika Singh, Pallavi Joshi, Mahima Khanchandani and many more] in [2022] to create a special collection featuring our high-quality beads jewellery. Received positive customer reviews and feedback on our website and social media platforms.
Hello Womeniya: What was your key driving force to become an entrepreneur?
Shivani Gupta: To be successful as an entrepreneur, it’s important to have a clear vision and purpose for your business, as well as a solid understanding of your target market and competition., communicate effectively with your team and stakeholders, and make informed decisions based on data and insights. Building a strong company culture, developing a solid business strategy, and constantly adapting to changes in the market are also important aspects of leading a successful business.
Overall, entrepreneurship can be a rewarding and fulfilling journey, but it requires dedication, hard work, and a willingness to learn and grow.
Hello Womeniya: How did you come up with the name for your company?
Shivani Gupta: In the case of De-lemon, we chosen because it conveys a sense of freshness and vibrancy, which could align with the company’s values and the type of jewellery we produce. By having a name that is memorable and stands out from competitors, a company can create a lasting impression in the minds of potential customers, which can help to increase brand recognition and customer engagement.
Hello Womeniya: How did you raise funding for your venture?
Shivani Gupta: Our company has raised funds through a combination of revenue generated from website sales, building strong relationships with wholesalers, and attracting and retaining a loyal customer base. By providing high-quality products and services to our customers, we have been able to generate consistent revenue which has enabled us to reinvest profits back into the business to fund growth and expansion.
Hello Womeniya: How do you build a successful customer base?
Shivani Gupta: Our company is committed to creating new and innovative jewellery designs that reflect the latest trends, festivals, and special occasions such as weddings. We prioritize quality in our products and work hard to ensure that each piece is crafted with the utmost attention to detail. We regularly update our website with new designs and actively promote them on various social media platforms to reach a wider customer base. Our focus on quality, innovation, and customer satisfaction has helped us establish a strong reputation in the industry and build a loyal customer base.
Hello Womeniya: How do you market your business, and which tactics have been most successful?
Shivani Gupta: In addition to creating new and innovative jewellery designs and promoting them on our website and social media platforms, we also actively attend domestic and international fairs and exhibitions to showcase our products to a wider audience. We also advertise our products through both print and digital media on a large scale, to reach potential customers who may not have been aware of our brand previously. Through these efforts, we strive to build brand recognition and expand our customer base while continuing to provide high-quality, innovative jewellery designs that meet the changing needs of our customers.
Hello Womeniya: How many hours a day do you work on average?
Shivani Gupta: As a CEO, it’s easy to become consumed by work and put in long hours, but it’s important to recognize that this approach is not sustainable in the long term. It’s essential to find a balance between meeting the needs of the company and taking care of personal well-being. This may mean delegating tasks, prioritizing self-care activities, and establishing boundaries to prevent work from consuming all of one’s time and energy. Ultimately, maintaining a healthy work-life balance is not only important for the well-being of the CEO but can also have a positive impact on the overall success of the company.
Hello Womeniya: How has being an entrepreneur affected your family life?
Shivani Gupta: It is possible for a me to ensure that career does not negatively impact family by prioritizing family time and communication. With effort and planning, it is possible to balance career and family responsibilities and maintain a healthy work-life balance. By setting boundaries, delegating tasks, and practicing self-care, I am fulfil both professional and personal responsibilities.
Hello Womeniya: What motivates you?
Shivani Gupta: The sacrifices that my parents made for my education and upbringing serve as a great source of motivation for me to strive for a significant accomplishment and bring them a sense of pride.
Hello Womeniya: How do you generate new ideas?
Shivani Gupta: I read books, articles and other sources can spark new ideas and perspectives, take breaks, step out of your comfort zone and try new things, ask questions and explore new topics.
Hello Womeniya: What are your ideals?
Shivani Gupta: My ideal is my father and Father- in-law. They both have different value systems and they both have achieved different goals in their life. I always look Upto them.
Hello Womeniya: How do you define success?
Shivani Gupta: For me, success is not measured by the number of followers, likes, or profits, but by the positive impact I have on people’s lives. It’s about changing lives through my work and enabling people to earn their livelihood.
Hello Womeniya: Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
Shivani Gupta: To become a successful entrepreneur, it is essential to identify a problem, develop a unique solution, and validate the idea with potential customers. Focus on creating a strong brand, building a capable team, and establishing a viable business model. Continuously learn and adapt to the market, stay resilient, and never give up on your vision.
Hello Womeniya: What is your favourite aspect of being an entrepreneur?
Shivani Gupta: Being an entrepreneur is the opportunity to turn your vision into reality and make a positive impact on people’s lives. Being an entrepreneur allows you to create something that didn’t exist before and solve real problems for your customers.
Hello Womeniya: What has been your most satisfying moment in business?
Shivani Gupta: The most satisfying moment in my business is seeing the women working under me. Despite facing personal problems and health issues, they work hard and earn their livelihoods, even without formal education.
Hello Womeniya: What piece of advice would you give to college graduates who want to become entrepreneurs?
Shivani Gupta:I would advise young college students to choose a career that brings them happiness. When you find joy in your profession, it can inspire you to achieve great things and make a meaningful impact.
Hello Womeniya: Who has been your greatest inspiration?
Shivani Gupta: My own personal experiences and challenges have inspired me to grow and learn. I believe that every obstacle or setback can be an opportunity for growth and self-improvement.
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